Carlos Mendez
Demo ProfileBrand Guidelines & Design Systems Specialist
Agile brand systems designer who creates pragmatic, friction-free brand playbooks, automated Canva/Figma marketing templates, and lightweight token systems specifically designed for fast-moving startups.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
RapidPay Seed-to-Series A Agile Brand Playbook
Crafted a punchy 25-page interactive Notion brand hub and 40 self-serve Figma templates enabling a 12-person non-designer team to ship on-brand assets in minutes.
Outcome & Impact
Startup eliminated agency bottleneck and shipped 180+ marketing campaigns with zero off-brand designs.
Supporting Selected Works
2 additional projects
Beverage & FMCG • Mate Organics
Mate Natural Energy Beverage Social Toolkit
Built automated Figma and Canva templates for daily Instagram stories, TikTok covers, and retail point-of-sale shelf talkers.
Health & Wellness • Claro Health
Claro Telehealth Brand Onboarding Guide
Created frictionless doctor and partner clinics co-branding kit with drag-and-drop clinic poster generators.
