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Chloe Chen

Chloe Chen

Demo Profile

Brand Strategist

San Francisco, CA
8 years experience
$140/hr

Agile brand strategist who helps seed-stage and Series A founders crystallize their worldview into irresistible, defensible market narratives. Former head of brand at an a16z portfolio startup.

Available for Projects
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Selected Portfolio & Work

Visual case studies demonstrating strategic process and creative execution.

3 Projects
Kore Infrastructure Seed Story & Positioning
Featured ProjectMessaging Sprint2024
View Case Study
Industry: Developer Infrastructure•Client: Kore Cloud Systems

Kore Infrastructure Seed Story & Positioning

Distilled distributed computing complexity into an intuitive 'Serverless Orchestration' positioning that resonates with engineering leaders.

Engineer InterviewsValue Proposition LadderDeveloper Homepage Messaging

Outcome & Impact

Helped founders raise $9.5M Series Seed led by Benchmark Capital.

Supporting Selected Works

2 additional projects
LedgerIQ Fintech Repositioning
Rebrand & Positioning2023

Fintech • LedgerIQ

LedgerIQ Fintech Repositioning

Shifted automated bookkeeping platform from a compliance burden tool into a 'Real-time Autonomous CFO' platform.

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NeuraLab AI Safety Charter
Pitch Deck Narrative2024

AI & DeepTech • NeuraLab

NeuraLab AI Safety Charter

Authored ethical governance and transparency tenets to position an autonomous agent platform as trustworthy for healthcare enterprise deployment.

View Case Study

Core Expertise

Early-Stage Tech Positioning
Developer Tools
Fintech Disruption

Skills & Disciplines

Founder Story ExcavationAudience SegmentationBrand Purpose DesignProduct-Market ResonanceContent PillarsPitch Deck Narrative

Industry Experience

FintechAI & DeepTechB2B SaaSDeveloper Infrastructure

Tools & Technologies

NotionFigmaSubstackLoomMiro
Work Style:Remote
Languages:English (Native), Mandarin (Native)
Engagement Rate:$140/hr
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