Marcus Vance
Demo ProfileBrand Strategist
Brand strategist who blends qualitative cultural ethnography with rigorous commercial frameworks. Specializes in luxury repositioning, direct-to-consumer evolution, and high-stakes hospitality reinventions.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
The Bellwether Hotel Brand Transformation
Developed end-to-end guest touchpoint strategy and experiential brand thesis for a boutique 180-key heritage property in Hudson Valley.
Outcome & Impact
94% occupancy in the opening quarter with ADR (Average Daily Rate) 45% above regional benchmark.
Supporting Selected Works
2 additional projects
Luxury & Fashion • Maison Alix Paris
Maison Alix Heritage Rejuvenation
Modernized an 80-year-old French leather goods atelier to attract Gen Z luxury collectors without alienating high-net-worth heritage clientele.
Beverage & FMCG • Distill Group
Botanica Reserve Spirits Launch Strategy
Crafted the provenance story, botanical sourcing narrative, and speakeasy seeding roadmap for a zero-proof distillation portfolio.
