Dominic Sterling

Featured MasterDemo Profile

Brand Guidelines & Design Systems Specialist

San Francisco, CA

12 years experience

$175/hr

•Fictional Portfolio

Builds living, automated brand operating systems, multi-tiered design token architectures in Figma and code, and scalable governance engines for enterprise corporations and fast-scaling hypergrowth unicorns.

Available for Projects

Start Project with Dominic

Selected Portfolio & Work

Visual case studies demonstrating strategic process and creative execution.

3 Projects

Featured ProjectDesign System2024

View Case Study

Industry: Fintech•Client: Vanguard Payment Systems

Stripe-Scale Global Multi-Brand Design Token System

Engineered a unified 3-tier design token pipeline (Global > Semantic > Component) powering 18 web apps, 2 native mobile apps, and marketing touchpoints.

Design Token ArchitectureFigma Variables & Modes SetupCI/CD Token Sync Pipeline to React & Swift

Outcome & Impact

Reduced brand inconsistency defects in production by 94% across 80+ software engineers.

Supporting Selected Works

2 additional projects

Brand Guidelines2023

AI & DeepTech • Apex AI Technologies

Apex AI Enterprise Brand System & Governance Portal

Created an interactive living guidelines web portal documenting everything from logo safe zones to ethical AI iconography and CSS code snippets.

View Case Study

OmniCorp Multi-Subsidiary Identity Framework

Brand Guidelines2024

Enterprise SaaS • OmniCorp Holdings

OmniCorp Multi-Subsidiary Identity Framework

Formulated the brand architecture decision tree for 12 corporate acquisitions, establishing sub-brand vs endorser rules.

View Case Study

Core Expertise

Enterprise Design Systems

Multi-Brand Architecture

Developer Token Integration

Skills & Disciplines

Living Brand PortalsDesign Tokens ArchitectureMulti-Tiered Figma LibrariesBrand Governance WorkflowsAutomated Asset PipelinesCross-Platform Style Guides