Naledi Mokoena
Demo ProfileConsumer Research Specialist
Culture scout and trend semiotician. Runs Gen-Z co-creation labs, uncovers emerging youth micro-trends, and decodes cultural signals across music, fashion, and digital social spaces.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
Global Youth Aesthetics & Slang Semiotics Study 2025
Conducted 12 virtual ethnographic co-creation labs with Gen-Z trend leaders across London, Lagos, New York, Johannesburg, and Seoul.
Outcome & Impact
Directly inspired viral product campaign generating over 45M impressions across TikTok.
Supporting Selected Works
2 additional projects
Luxury & Fashion • African Fashion Initiative
Sub-Saharan Streetwear & Music Convergence Report
Analyzed how Amapiano music and DIY upcycling fashion movements are reshaping luxury aesthetics globally.
Beverage & FMCG • Titan Energy
Next-Gen Gaming Beverage Perception Audit
Ran discord-based diary studies tracking gamer hydration, caffeine crashes, and aesthetic disdain for 90s-era neon cans.
