Samantha Lin
Demo ProfileConsumer Research Specialist
Quantitative consumer researcher specializing in large-sample statistical modeling, discrete choice conjoint experiments, brand equity scorecards, and price elasticity telemetry.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
Aura Smart Hardware Discrete Choice Conjoint Study
Surveyed 4,500 premium headphone consumers across US, UK, and Germany using adaptive choice-based conjoint analysis to optimize feature bundles and price elasticity.
Outcome & Impact
Identified optimal price point ($449 vs proposed $379), unlocking an estimated $22M in incremental launch margin.
Supporting Selected Works
2 additional projects
Beverage & FMCG • Klar Refreshments
Beverage Brand Health & Equity Benchmark Study
Established continuous quarterly brand tracking measuring spontaneous recall, premium perception, and emotional resonance across 8 competitor brands.
Fintech • Vault Global
Fintech Trust & Security Factor Conjoint
Tested relative value of insurance badges, encryption claims, and bank backing across 3,000 retail banking users.
