Devon Washington
Demo ProfileCopywriter
Conversion copywriter who bridges high-art positioning with rigorous direct-response psychology. Crafts landing page hooks, SaaS value propositions, and onboarding emails that convert traffic into loyal advocates.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
PulseFlow SaaS Homepage & Pricing Page Rewrite
Overhauled the entire messaging hierarchy, transforming opaque technical features into clear business outcomes with punchy micro-hooks.
Outcome & Impact
Lifted free trial signup conversion by 37.8%, adding $1.8M in pipeline revenue.
Supporting Selected Works
2 additional projects
Fintech • Credo Capital
Credo Capital Onboarding Email Sequence
Authored a 7-part automated welcome email sequence demystifying wealth management for first-time millennial investors.
E-commerce • Nova Sleep Tech
Nova Sleep E-Commerce Product Page Copy
Wrote persuasive, science-backed product description modules translating biometric mattress technology into dreamy sleep benefits.
