Cormac Hayes
Demo ProfileNaming & Verbal Identity Specialist
Punchy, culturally astute verbal identity writer. Crafts unforgettable taglines, irreverent consumer brand voice guidelines, and founder manifestos that build cult followings.
Selected Portfolio & Work
Visual case studies demonstrating strategic process and creative execution.
Mischief Soda Brand Manifesto & Packaging Copy
Wrote biting, witty back-of-can microcopy, cheeky outdoor billboards, and brand voice guidelines celebrating unapologetic indulgence.
Outcome & Impact
Billboards generated 4.8M organic social impressions on TikTok and Twitter within 2 weeks.
Supporting Selected Works
2 additional projects
Hospitality • Outlier Coffee
Outlier Craft Roasters Global Voice
Created poetic yet unpretentious origin stories for rare single-origin coffees distributed across 15 flagship cafes.
Luxury & Fashion • Rogue Wave Group
Rogue Wave Clean Surf Apparel Naming
Generated surf apparel collection names based on tidal nomenclature and ocean conservation milestones.
